Impact Of Electronic Commerce On Physical Stores - 891 Words

Literature Review The purpose of this document is to study what is the impact of electronic commerce to physical stores, it is necessary to look at e-commerce development brought opportunities and challenges on physical stores. In order to obtain real results, first of all, There is a comparison e-commerce and physical stores, And then analyze the electronic commerce brought opportunities and challenges on physical stores. Advantages of electronic commerce With the accelerated pace of life, some people do not have much time to go shopping, but they have shopping needs. In the network, the seller can quickly communicate with the seller and to reduce the limitations of distance, buyers and sellers can communicate more effectively, while avoiding waste of time that searching goods in physical stores(Malone et al., 1987; Wildman Guerin-Calvert, 1990). It has been argued electronic commerce is factory direct sales or some traders selling directly to consumers after buy products from manufacturers (Wigand Benjamin, 1995; Wigand, 1997). Compared with the store, there s no surcharge for too much, such as labor costs, shop rental costs, water and electricity fees, these reduce operating costs, So cause the electricity supplier can use lower prices to sell products With the rapid development of e-commerce in the world, companies have realized that the key of success and failure is not just low price, it include electronic service quality, e-commerce need to has aShow MoreRelatedTechnology Makes the World Smaller1697 Words   |  7 PagesTechnology Make the World Smaller Office 2004 Test Drive User Table of Contents Commerce 4 Dell6 Ebay 7 E-cash8 Work Cited11 Footnotes12 Technology Makes the World Smaller The international marketplace is changing very fast every day. E-commerce and E-Business is now one of the standard ways to do business. The Internet has opened up vast opportunities for business to tap into new markets all over the world. The use of the Internet removes all geographical constraints, permits the instant establishmentRead MoreE Commerce And Its Impact On Todays Economy1054 Words   |  5 Pagesâ€Å"In e-Commerce, your prices have to be better because the consumer has to take a leap of faith in your product.† These were the words uttered by actor, producer, and investor, Ashton Kutcher. It is clear that what Ashton is saying is 100% factual, as it is essential to give customers the best shopping experience by providing with a well-rounded and most efficient website. However, in my paper I will be defining e-Commerce, discussing the types of e-commerce, an evolution of e-commerce and the impactRead MoreOnline Shopping Case Study1471 Words   |  6 PagesIntro duction: The evolution of technology and the internet has brought tremendous change to all facets of daily life. One area where this change is overwhelmingly evident is retail. Where once consumers had to physically go to a store in order to purchase goods and had a limited view of competitors, consumers are now able to shop from anywhere on their mobile devices, and access competing prices with ease. This was great for consumers and online retailers, but for brick-and-mortar businesses likeRead MoreE-marketplace, E-mall, E-tailing Essay1125 Words   |  5 PagesIntroduction: There are various electronic commerce activities and mechanisms. E-Commerce Activities and Mechanisms include the following but not limited to: E-Market Place: It is an online market usually B2B where buyers and sellers exchange goods or services. EC transactions take place in the electronic equivalent of a mall called the electronic marketplace (e-marketplace). Electronic marketplaces utilize different tools (electronic shopping cart, e-catalog, fulfillment technologies,Read MoreZappos, an Electronic Commerce Information System1662 Words   |  7 Pagesan information system. Such a system allows businesses to input process and store information. Zappos.com is one of the many businesses that use an information system. The system that Zappos.com uses is an electronic commerce information system. This system allows Zappos.com to provide great customer service, which is the companys mission. Many employees are needed to run the different components of the electronic commerce information system, some employees are new and others are seasoned workersRead MoreInternet Based Marketing And Ordinary Marketing Essay1425 Words   |  6 PagesThe introduction of internet based business or electronic commerce offers vast and unique opportunities to businesses which are able to compete in the same level with every other business. Internet marketing Commonly referred to as e-commerce, internet based marketing uses technology in enhancing the use of electronic money transfer, internet marketing, management of inventory and mobile commerce among others. With the growth of technology, e-commerce has expanded to applications in online shoppingRead MoreIntegrating A Multi Billion Dollar Industry1531 Words   |  7 Pagesbased retailing or other nontraditional methods of retailing. Web, non-store based any other forms of nontraditional retailing is adding to businesses repertoire everyday. Any individual or company who sells products or give services can adapt and enter the future of business transactions between customer and retailer. Don’t lose out on this stream of revenue before its too late. Furthermore, businesses can incorporate web, non-store based and other nontraditional retailing methods into their businessRead MoreBusiness And Consumer E Commerce873 Words   |  4 PagesWhat is Business to Consumer e-Commerce? Business to Consumer e-Commerce, also referred to as B2C, is the process of selling goods and services over the Internet rather than having a traditional brick and mortar outlet to sell such products. Businesses establish a website or electronic marketplace with multimedia catalogs, interactive order processing, protected electronic payment systems, while also offering online customer support which allow consumers to shop and purchase items in confidenceRead MoreWhat Is E Commerce?1215 Words   |  5 PagesWhat is E-Commerce? Electronic trade, otherwise called E-Commerce is business exchanges led electronically on the web. E-commerce was presented in the 1960s through an electronic information exchange (EDI) on quality included systems (VAN). Numerous block – and – mortar retailers that were working out of physical structures lost business to online organizations, for example, Amazon, and EBay. Thus, e-commerce has developed throughout the years; organizations from Walmart to little one individualRead MoreEcommerce: Shopping Cart1532 Words   |  7 PagesE-Commerce: Shopping Cart Wendell B. Taylor Grantham University Electronic Commerce April 3, 2012 A shopping cart is a piece of software that acts as an online store s catalog and ordering process. Typically, a shopping cart is the interface between a company s website and its deeper infrastructure. Contrary to popular belief among merchants, an online shopping cart does not process credit card payments (Parker, 2010). Instead, shopping cart software serves three other main purposes. First

Prostitution and Ethical Values Related to It - 954 Words

Prostitution and Ethical Values related to it Introduction Prostitution can be defined as â€Å"The act or practice of engaging in sexual intercourse for money,† and is usually provided as an underground service. A person who works in this field is called a prostitute, and is a kind of sex worker. Prostitution is one of the branches of the sex industry. The legal status of prostitution varies from country to country, from being permissible but unregulated, to an enforced or unenforced crime or to a regulated profession. Throughout modern day society, the act of prostitution is often seen as controversial with respect to different ethical issues. Although the practice is illegal in most places, it actually becomes a â€Å"viable† job source for many women. The majority of prostitutes are female, mainly from the nature of the job, however men do become prostitutes on rare occasions. Prostitution raises many ethical issues resulting from the degrading of one’s body through offering a sexual service that is widely available. The debate as to whether this service is morally wrong focuses on if the degrading of one’s body could actually be considered rape and if women can be â€Å"forced† into this profession. Unethical Positions of Prostitution: Actual News Reports and Facts About 80% of women in prostitution have been the victim of a rape. Its hard to talk about this because the experience of prostitution is just like rape. Prostitutes are raped, on theShow MoreRelatedThe Case Of Criminalising Prostitution1631 Words   |  7 PagesPurpose The purpose of this paper is to outline the key issues arising in the consideration from the governor of DKI Jakarta response to legalise prostitution in his territory. The Indonesian government has been criminalising prostitution based on the Book of the Criminal Justice Act (KUHP) regulation since more than 30 years ago, yet it did not make prostitution diminished and tends to increase the quantity of the prostitutes (Kenedi 2015). The current governor of DKI Jakarta, Basuki Tjahaja Purnama (Ahok)Read MoreProstitution Should Not be Legalized Essay1407 Words   |  6 PagesProstitution should not be ‘Legalized’ Sexual objectification of women is viewing them solely as de-personalized objects of desire instead of as individuals of complex personalities, which is done by speaking or thinking of women solely by their physical attributes. Sexuality has been a controversial topic for a long time, and there have been many thinkers pondering on its effects on societies and cultures all over the world. The physical expression of sexuality is fundamental and universal. WhatRead MoreObjection to Commoditized Sex1547 Words   |  7 PagesElizabeth Anderson makes a claim that â€Å"The attempt to sell gift value on the market makes a mockery of those values.†(Anderson 188) Anderson uses this claim to object commoditized sex (prostitution). There are two premises that Anderson uses to support her claim. The first premise being the gift value of sex cannot be realized in commercial terms and the second premise being that the gift value of sex is more significant that the use value of sex itself. To support her first premise Anderson arguesRead MoreShould Prostitution Be Legalized?1298 Words   |  6 PagesProstitution is considered to be the oldest profession in the world. Many people support the idea of legalizing prostitution, while others do not. This controversial debate has been ongoing since the beginning of time. Paul Armentano states many points that push towards why prostitution should be legalized, but the truth is that prostitution is just the sexual objectification of women. It is viewing them solely as de-personalized objects of desire instead of as individuals of complex personalitiesRead MoreEtics of Myself3632 Words   |  15 Pages This has been especially true during the past five weeks while in the Personal and Social Ethics course. Our philosophy of life greatly influences our ethical decision- making. This paper will discuss several areas related to my philosophy of life, including my character traits, worldview, theory of knowledge and truth, and prin cipals and values that direct my life. Section 1: Character Traits Who am I? The complete answer to this question would be far too long to discuss in the context of thisRead MoreTraining Day - Police Corruption Misconduct1160 Words   |  5 Pagesunit commander. The most common types of police misconduct include excessive force, sexual assault, intentional false arrest, falsifying evidence, extortion, and other related offenses (Color 2000). Police misconduct has become more prevalent since 1970 when drugs became a major driver of corruption replacing gambling, prostitution and alcohol (Bayley 2011). Public activists groups and internal affairs units are put in place in law enforcement agencies which primarily govern police misconduct investigationsRead MoreThe Reason Why Aids Is Such A Sensitive Issue Is Because954 Words   |  4 PagesPerhaps the most difficult dilemma occurs when there are conflicts between the clinician’s values and the client s behaviors. Professionals know that if a client threatens suicide or homicide, there is a duty to report. But most of the daily concerns that arise are not so simple. Ethical issues come up in numerous, seemingly insignificant ways. The issue of competence can be one of the most difficul t ethical issues when working with this population. Persons with HIV/AIDS can be affected by numerousRead MoreWilliam Shakespeare s The Merchant Of Venice1532 Words   |  7 Pagesreligions, are religiously and economically compatible. When Shylock reels out his version of the biblical story, we can see that his perspective is so skewed that he alters the true meaning of the Scripture. The Old Testament teaches that honesty and ethical principles are keys to successful, fair, and open business transactions, and that when one entity tries to cheat the other, God will assist the honest person and foil the cheater. The unethical Shylock asserts that the flock represents principalRead More Body Image Essay1153 Words   |  5 Pagesinternalization of the â€Å"thin ideal† denotes a key cause of such dissatisfaction (Dittmar). Thin-ideal internalization is the degree to which a person will consciously accept a social definition of beauty, and in turn take action to parallel these values (Thompson and Stice). The mass media is viewed by countless body image experts as a â€Å"particularly potent and pervasive† root of thin-ideal internalization because of the notoriously unattainable idea of perfection it portrays (Boone et al.). YoungRead MoreThe Legalization of Organ Sales1450 Words   |  6 Pagesshortage of organs fuels a black market trade that ben efits nobody except criminals. He further argues that such a move would add organs to the market, thereby saving the lives of those who would otherwise die without a transplant, while delivering fair value to the person donating the organ. There are a number of problems with the view that legalizing the organ trade is beneficial. Such a move would exacerbate negative health outcomes for the poor, strengthening inequality, but such a move would also violate

How Life Gets Better While People Feel the Same Free Essays

I’m pretty sure all of us are familiar with the cliche, â€Å"money can’t buy happiness. † In Gregg Easterbrook book The Progress Paradox he tries to understand why a small variances of this cliche is so. The paradox that underlies Easterbrook’s venture is that through out the last fifty years, things have improved in the United States and Europe, by all objective standards. We will write a custom essay sample on How Life Gets Better While People Feel the Same or any similar topic only for you Order Now All though during same time, surveys of happiness and satisfaction have not changed since the fifties. Easterbrook’s main question through out the book asking has the objective measures of the well being of man kind increased while overall satisfaction of people and happiness have remained constant? In the three beginning chapters of this book Easterbrook spends a lot of time looking at surveys depicting the various objective measures that show a pretty much steady increase of progress. I found these chapters entertaining to read because it brings to light a huge range of facts and statistics that add support to his idea that things are constantly improving. Easterbrook goes on about how the crime rate is falling, the state of the environment is improving, we are gaining intelligence, equality is increasing and economic situations have improved. Crime, both violent and property have been in decline for 20 years. Current crime rates are probably the lowest in the history of the country. The environment has been improving in every area except green house gases. We have the cleanest air since the beginning of the industrial revolution and the cleanest water since Man was a hunter and gatherer. n the statistics discussed, Easterbrook references a 1996 poll that resulted in 52% of the respondents saying the United States was worse now than when their parents were growing up and 60% said they expected their children to live in an even worse country. Only 15% of the respondents believed that overall national conditions were improving (Easterbrook, 2004). In 1997, 66% of Americans reported that they believed â€Å"the lot of the average person is getting worse† (Easterbrook, 2004). Easterbrook raises the question â€Å"How is this possible† with the dramatic increase in overall general progress. Along with discussing the statistics of the many surveys, Easterbrook also gives the reader possible reasons for the so-called paradox. One of the possible reasons he gives is â€Å"choice anxiety. † When looking back on the past a lot of people had very few options due to limited income and limited availability of goods and services. But Easterbrook fights that there is flip side to the stress that comes from having to many options, just like not having enough options can be stressful as well. With the constant increase in the range of goods and services available even the easiest choices can become stressful. Easterbrook states this because a consumer can never really be sure if they are making the correct decision causing stress and unhappiness. Another possible reason Easterbrook gives is â€Å"Abundance denial. † This means that no matter how much individuals actually have materially, they will never view them as being â€Å"well-off†, which is constantly making people unhappy and stress out. Easterbrook states that a most Americans think of only the rich as being â€Å"well-off. This brings me to my favorite statistic my favorite statistic: there have been around sixty billion people who ever lived, the 600 million who live in western democracies such as Europe, North America, Japan and Australia live better than anyone else in history (better housing, medical care, nutrition etc. )(Easterbrook, 2004). Since my standard of living is considered about ave rage that means that I live better than 99. 5% of people who have ever lived. We are the one percenters, as far as the history of the world goes. Our current one percenters live better than 99. 9% of people, ever. One more possible reason is â€Å"collapse anxiety,† the widespread fear that the prosperity of the United States and Europe may come to an end due to an economic crash, environmental problems, terrorism or some other catastrophe. Even though individuals are better off that constant notion that it is unmanageable leads to people being unhappy and unsatisfied. It’s hard for people to sit back and really appreciate things when they are in constant fear that it could someday end. Lastly he considers â€Å"the revolution of satisfied expectations† as a possible explanation. He refers this to as the uneasiness that follows items that an individual once dreamed of having. Easterbrook states that during the last century western life has been categorized by ever increasing expectations, with each generation expecting to have more than the previous generation. In today’s day and age we have reached a point where people have most of what they need. What Easterbrook is trying to say with this explanation is that it is hard to imagine things getting any better than they already are kind of giving individuals nothing to look forward to. After reading this book I had some general issues. First off is the issue of happiness. The beginning of the book deals with objective measures over time that forms a steady increase in progress. To form the paradox the objective facts were compared to the subjective measures of happiness. Of course Easterbrook states that the surveys are not exactly perfect he claims that they â€Å"illuminating nonetheless† (Easterbrook, 2004). However I think this is questionable. The perception of happiness is not constant among individuals at one point in time, let alone over several decades. Each person could have a completely different outlook on happiness. What can be happiness for one person could be sadness or another feeling for someone else. With each person entitled to their own subjective view on what they consider to be happiness, they are also entitled to have a subjective perception of what others experienced in the past and what others will experience in the future. So when surveyors asked respondents if they thought their parents would better off or if their children will be better off, it’s not an objective measure but a subjective perception of the past and future. It doesn’t seem clear why we In short, it is not clear why we would assume the level of subjective satisfaction to increase with objective well-being. I feel like Easterbrook was trying to say that in the past it seemed like things were always getting better but now in the future since things are improving so quickly it doesn’t seem like we could continue to progress in the future. It is unclear why people should think that progress couldn’t continue and, therefore, have lower expectations for the future. This question is left unanswered. If you asked, most people would agree that money and material things are not the meaning of happiness. With this, why would we expect to see a connection between an increase in progress and an increase in happiness? It isn’t clear that the claim has ever been that prosperity and progress will lead to the end of all stress and uneasiness. In the end there are two traits that correlate closely with happiness: forgiveness and gratitude. Forgive those that have done you wrong and be grateful for what you have. †¢Easterbrook, Greg. The Progress Paradox: How Life Gets Better While People Feels Worse. Random House Publishing Group, 2004. eBook. How to cite How Life Gets Better While People Feel the Same, Essay examples

Consumer Behaviour in the Automotive Sector

Question: ExplainConsumer Behaviour in the Automotive Sector. Answer: 1.Introduction In todays time, the automotive industry is considered to be a very lucrative industry. Due to the high level of research and development infrastructure, highly qualified workers, integration of value chain in the complete industry, helps in creating a world-class automotive environment. This kind of environment helps to develop technology which helps to cater tomorrows needs. As the disposable income is increasing in both the urban and the rural sector and finances are made available by the financial institution very easily, the sales of the motor vehicles have increased at the rate of 39% P.A. as compared to the previous years (Barlow and Chatterton, 2002). Competition has also increased in this sector with the entry of the new players. The factor which helps in the marketing of a particular product is by knowing their brand and creating a personality for their brands. This report answers the questions relating to the brand personality and to review, identify and analyse the key influences which affect the buyers behaviour. 2. Overview of the Auto Segment The automotive industry is experiencing an unprecedented boom in the demand for various types of the vehicles currently. This boom is mainly because of two reasons: First is the increase in the income and living standards of the people and second is Liberalisation in the government policies of equity regulations, reduction of import tariff, banking liberalisation, etc. (Clark-Murphy, 2010). The automotive industry has observed that the sale of vehicles will be triple in the next five years with the growth in the market and increase in the customer purchasing power which will lead to the increase in demand of high- end models. The creation of brand personality is done by using all the elements of marketing mix which includes its price, store location, formulation of the product, brand communication, media advertising and sales promotion (Dassisti and Giovannini, 2012). Innovation, good production standards, and know how helps to strengthen the automotive industry in the near future. Automotive engineers today are working hard to improve the engine efficiency, developing the different drive technologies which include hybrid, electric and lightweight electronics and material. For the growth of automotive industries factors like smartly managing traffic technique, targets to reduce carbon emission and initiatives of the government electric method are used. 3. Objectives of the Research The objective to carry out this research is to determine the demographic variables of the consumers, examining the perceptions of the consumers and to measure the satisfaction levels of the owners of the vehicles. Fulfilling customers requirement cannot create customer satisfaction has his have to be met in any case, however, falling short in creating customer requirement can lead to customer dissatisfaction (Gover and Harris, 2009). The major attributes to create satisfaction among the consumers includes product quality, packaging of the product, price, keeping up the delivery commitments, overall attitude, communication and responsiveness in resolving the complaints. The process will be to first define the target audience then find out their needs, build up the consumer profile and lastly create the product which matches the profile of the customer. The procedure followed in this research are: First defining the need of information and second is designing a descriptive, exploratory and causal research. The research process comprises of four distinct but yet interrelated steps for research analysis which are the determination of the information research problem, then developing an appropriate research design, then executing the research design and lastly communication of the result (Jullien and Pardi, 2013). 4. Factors affecting buyer behaviour The acts and decision processes of the customer are associated with buying, evaluating, consuming and discarding the product for personal consumption. Due to increase in the environmental awareness, the increase in the gas prices and strict CO2 rules and regulations in the new vehicles the demand of efficient drive systems has increased (Kaneko, 2006). The factors which helps in the decision-making of the buyer of automobile vehicles like a car is due to external and internal influences. External influences include family, cultural, reference group and environment whereas internal influences include personality, lifestyle, motivation and decision- making process. The external and internal influences play a very important role to change the decision of the buyer. The cultural values and the social status of a person is a very important factor in the decision making of the consumer. Whereas environment, circumstances and location are also very important. In the near future, the demand for vehicles which are connected to the internet is going to increase. 5. How consumers make decisions When the consumers decide which vehicle to purchase than they start to focus more on safety, price, reliability, technology and fuel economy. The bottom of his list consists of cash back incentives, however, the cash back incentives does not affect the decision of the consumer much in the past few years which mean that the consumers are now very less interested in gimmicks (Kim and You, 2013). The gender and age of the consumer also affect its decision like for example older customers focus more on safety and reliability whereas younger generation analyses their decision depending upon the information available on the internet. People form an impression of a particular brand on the bases of conversation with family and friends, advertisements, news reports and product experience. But until the customers purchases actively all that exposure appears wasted. But when someone decides to buy a product than these factors shapes the initial consideration of the customer (Kim and You, 2013). The customer then narrows the initial consideration by weighing options than they make the decision and then they buy the product. After the product is purchased by the buyer, the post-sale phase determines the loyalty of the customer towards the brand so that they could purchase the product again. Marketers should push their marketing towards the consumers at each stage so that they can influence their behaviour. The decision- making process is a circular journey which consists of four phases: Initial consideration, then the process of researching the potential purchases which an active evaluation, closure means when consumers purchase the brand and the last is post purchase, which is when consumers experience the brand. The factors that affect the consumer choice of vehicle depends on reliability of brand, safety, price, fuel economy, quality of its interior styling, after sales services, extra option with no extra cost, availability of the vehicle, environmental factors, trade in value,0% or low financing, cash back incentives (Williamson, 2005). The steps which influence the decision of the user are as mentioned below: Need recognition- the need recognition is the most important step in the process of buying. If there does not exist the need for the product than there is no buy for the product. The need for a particular product arises due to internal factors or due to external factors like society etc. Information search- Once the consumer is identified with the need than the process of information starts which means the possible solution to a problem. The information can be gathered through internal factors or through external factors (Teng and Nguyen, 2010). Internal information depends on the customers personal experience with the brand or the opinion that he has about the particular brand. External information is gathered through friends and family, press, media and through advertisement. Evaluation of alternatives- Once the consumer has gathered all the information then he evaluates all the alternate available to him and chooses the one which is most suitable for him. Purchase decision- Since now the customer has evaluated the options available to him and has selected the best among the best which suits his requirement he will proceed to purchase the product. Post purchase behaviour- Now since the customer has purchased the product, he will evaluate the product by using it and that he is satisfied with the decision he has made and if the customer is satisfied with the product then that will build up the loyalty of the customer towards the particular product. 6. Recommendation to influence buyers decision Developing the marketing strategy-The brand can improve their marketing strategy by enhancing their knowledge on the process of consumers buying decision. It will help to respond effectively and be present there with their customers at every stage of their buying decision, which will, in turn, strengthen their relationship with their customer, create and raise the need for their product which in turn will grow the sales of the brand (Takhire and M.R, 2015). By increasing the expenses on research and development and using new technology will also influence the buyer decision. Close interaction with the clients should be done at the pre-development level. High technology use and innovation should be of prime importance for the manufactures. The customer buys a product depending on their needs; therefore, the brand should reinforce or generate the need for the product with the help advertising campaign. Advertisement campaign which is good can help to develop the need for the product in the mind of the consumer. During the alternative evaluation procedure of the customer buying decision process, customers are searching for reliable, solid and tangible information which will help them to make their choice (MacNeill and Bailey, 2010). The brand at this stage is required to provide the concrete information about the product and the features of the product, the added value of the product and why it is better as compared to other competitors wh ich in turn will help to create a positive influence in their decision- making process. Lastly post purchase behaviour of the brand can help in developing the long- lasting relationship with the customer. The brand should provide good customer services in the case the customer is dissatisfied with the product or has a certain issue with the same. Developing proper supply chain models which mainly consist of the three processes like physical flow, planning and operational processes and strategies. The physical à ¯Ã‚ ¬Ã¢â‚¬Å¡ows presents the information flow and all the processes relating to the movement and status of the goods which is in transit. In the planning and operational processes, various activities are performed to guarantee that the supply chain works effectively. This strategy helps in creating responsiveness and flexibility of customer requirement and the changing market condition in a very cost effective manner. 7. Conclusion Measures are required to be taken for the expansion of the automotive industry. Innovations and RD are required in this industry to cater to the requirement of the future. The manufacturers and the dealers should be able to understand the factors that affect the purchasing behaviour of the customer. The information provided by the salesperson on the easy availability of the spare parts, safety, technology, etc. affect the purchasing behaviour of the consumers. People in todays time are more conscious about the information which is provided to them easily and on the spot. The technology used and the availability of service station also plays a very important role. The result of the research shows that the companies in todays time play on peripheral cues to maintain total relationship management and also to connect both their potential and present customers (Jullien and Pardi, 2013).The companies in now a time are operating in a very competitive and highly aggressive global market which in return requires the companies to an emphasis on all the aspects of quality. Total quality management focuses on the coordination, integration and continuous improvement of all the processes and activities. Whereas total relationship management is a new marketing strategy which focuses on all the integrated external and internal activities between and within the organisation. Both the terms mentioned above are integrated which helps the manufacturer in building a good quality product and in building a better relationship with the customers and the dealer and helps in providing better service levels. Finally, a very important point emerges out of this study is a caution for all the manufacturers. It says that although the market is increasing but all the companies have a long way to go and to convince all their customers about how its suits the buyers perspective and its brand personality.Simply because there is no guarantee that the satisfaction of the customer will convert into the sale or not. 8.References Barlow, N. and Chatterton, P. (2002). Improving the Competitiveness of Companies in the UK Automotive Sector.Industry and Higher Education, 16(5), pp.315-319. Clark-Murphy, D. (2010). Do Interactive Theories Really Explain Public Sector Managerial Decision-Making?.Asian Social Science, 6(3). Dassisti, M. and Giovannini, A. (2012). Ontologies for interoperating sustainable manufacturing: new opportunities for the automotive sector.IJATM, 12(3), p.273. Gover, J. and Harris, R. (2009). Global automotive sector.IEEE Veh. Technol. Mag., 4(4), pp.85-89. Jullien, B. and Pardi, T. (2013). Structuring new automotive industries, restructuring old automotive industries and the new geopolitics of the global automotive sector.IJATM, 13(2), p.96. Kaneko, M. (2006). Prospect of Neutron Analysis for Automotive Industry.hamon, 16(1), pp.68-69. Kim, P. and You, J. (2013). Strategic CSR through Innovation and Top Management Team Decision Making: Evidence from Eco-Friendly Automobile Industry Case Analyses.JOAMS, pp.383-388. Klonowski, D. (2008). The consolidation of the automotive parts aftermarket sector in transitioning economies: the case of Poland.IJATM, 8(1), p.90. Lee, B., Park, Y. and Yoo, J. (2010). Buying Customer Classification in Automotive Corporation with Decision Tree.The Journal of the Korea Contents Association, 10(2), pp.372-380. Lewis, W. and Samuel, A. (1991). An analysis of designing for quality in the automotive industry.Design Studies, 12(4), pp.252-260. MacNeill, S. and Bailey, D. (2010). Changing policies for the automotive industry in an 'old' industrial region: an open innovation model for the UK West Midlands?.IJATM, 10(2/3), p.128. Takhire, M. and M.R, T. (2015). Evaluation of Effective Factors on Customer Decision-Making Process in the Online Environment.International Journal of Managing Public Sector Information and Communication Technologies, 6(3), pp.01-11. Teng, T. and Nguyen, T. (2010). Assessment of the pedestrian friendliness of a vechicle using subsystem impact tests.International Journal of Automotive Technology, 11(1), pp.67-73. Williamson, I. (2005). Low volume; high flexibility [automotive industry].Manufacturing Engineer, 84(6), pp.40-43.